Crafts Business Magazine

Technology Insight: Creating a Blog Instead of a Website
Jon Udell

If you are thinking about creating your own website but are not sure you’re ready to take the plunge, you may want to consider starting with a blog. A blog, which is short for weblog, is a personal website which can be updated frequently with news, comments, or anything a person likes. Some people create blogs as a personal diary or political journal. Blogs are interactive because people can post comments on a blog. Craft artists can use blogs to keep clients updated about their work and business.

Think of a blog as a cheap, do-it-yourself website. For growing numbers of small businesses, blogs are replacing conventional websites built by designers and programmers. The blogging tools offer a selection of standard templates, one of which may be good enough for your purposes. Even if you do wind up hiring a designer to tweak your template, you won't need to pay anybody to update your content. Because you'll be able to do that yourself, you'll do it more often. As you write more about yourself and your business, you'll boost your Google ranking, and you'll find yourself engaging in a new level of discourse with customers and colleagues.

Read more in this issue of Crafts Business.